On Wednesday September 30th at 7pm we’ll be kicking off a tour of presentations and tastings of La Armonia Hermosa in the Cincinnati region.  Wholesale customers of La Terza Coffee Roasters will be gathering to get the first tastes of the coffee and learning the stories and struggles of the farmers of Santa Maria de Jesus.  This will be an important step in linking the farmers to the end consumers of their coffee.  Crucial to the sustained success of the farmers’ business is bridging that divide which separates anonymous farmers from uninformed consumers.  Once informed they are no longer consumers, but partners in the economic livelihood of the farmers that now have a face.

We’ll be setting up tastings and presentations at as many cafes as possible to help baristas promote the coffee and engage their customers in the story.  If you would like to schedule a tasting and presentation please email us.  Otherwise stayed tuned for more events coming to a cafe near you.